Privacy Policy

How we collect, use, and protect your personal information

Effective Date: May 30, 2025

1. Introduction

At Optimo Group, we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://www.google.com/search?q=optimogroup.com or any related subdomains), engage with our services, or interact with us.

We understand the importance of privacy, especially for small to medium-sized businesses (SMBs) who trust us with their digital transformation. Our aim is to be transparent about our data practices and to handle your information responsibly and in accordance with applicable data protection laws.

2. Information We Collect

We may collect various types of information from and about users of our website and services, including:

a. Information You Provide to Us Directly:

Contact Information: Name, email address, phone number, company name, job title, and any other information you provide when you fill out contact forms, request a quote, subscribe to newsletters, or communicate with us directly (e.g., via email or phone).
Service-Related Information: Details about your business needs, project requirements, and preferences that you share when discussing potential or ongoing projects.
Correspondence: Records of our communications, including inquiries and feedback.

b. Information We Collect Automatically (through website usage):

Usage Data: Information about your interaction with our website, such as IP address, browser type, operating system, pages visited, time spent on pages, referral sources, and clickstream data.
Device Information: Information about the device you use to access our website, including hardware model, operating system version, unique device identifiers, and mobile network information.
Location Data: General location derived from your IP address.

3. How We Use Your Information

We use the information we collect for various purposes, including:

To Provide and Manage Our Services: To respond to your inquiries, provide you with information about our custom software development services, products (Optimo SMS, Inventory Tracking System), and to manage our business relationship with you.
To Improve Our Website and Services: To analyze website usage, understand user behavior, troubleshoot technical issues, and enhance the functionality and user experience of our website and offerings.
To Communicate with You: To send you updates, newsletters, marketing communications (where you have consented), and other information related to our services that may be of interest to you.
To Personalize Your Experience: To tailor content and offers to your interests.
For Marketing and Sales: To identify and communicate with potential clients who might benefit from our solutions, including targeted advertising (where permitted by law and your preferences).
For Security and Fraud Prevention: To protect our website, systems, and users from fraud, security threats, and other unauthorized or illegal activities.
To Comply with Legal Obligations: To meet our legal and regulatory requirements.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

With Service Providers: We may share your information with trusted third-party service providers who perform functions on our behalf, such as website hosting, analytics, customer support, marketing assistance, and IT services. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
Business Transfers: In the event of a merger, acquisition, restructuring, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
With Your Consent: We may share your information for any other purpose with your explicit consent.

5. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include data encryption, access controls, and regular security audits. However, no data transmission over the internet or electronic storage method can be guaranteed to be 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your information, we will securely delete or anonymize it.

7. Your Data Protection Rights

Depending on your location and applicable laws, you may have certain rights regarding your personal information, including the right to:

Access: Request a copy of the personal information we hold about you.
Rectification: Request correction of inaccurate or incomplete information.
Erasure (Right to be Forgotten): Request the deletion of your personal information under certain circumstances.
Restriction of Processing: Request that we restrict the processing of your personal information under certain circumstances.
Data Portability: Request that we transfer your personal information to another organization or directly to you, under certain conditions.
Object to Processing: Object to the processing of your personal information for certain purposes, such as direct marketing.
Withdraw Consent: Where we rely on your consent to process your information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in Section 9. We may require specific information from you to help us confirm your identity and ensure your right to access your personal information or to exercise any of your other rights.

8. Cookies and Tracking Technologies

Our website uses "cookies" and similar tracking technologies to enhance your experience, analyze site usage, and support our marketing efforts.

What are Cookies? Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work more efficiently and provide information to the website owners.
How We Use Cookies: We use cookies for purposes such as:
- Remembering your preferences (e.g., language settings).
- Analyzing website traffic and usage patterns.
- Tracking the effectiveness of our marketing campaigns.
Your Choices: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, if you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

9. Links to Other Websites

Our website may contain links to third-party websites or services that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party websites you visit.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website or services after any modifications signifies your acceptance of the revised Privacy Policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: [email protected]

Have Questions About Our Privacy Practices?

We're committed to transparency and protecting your data. If you have any questions or concerns, our team is here to help.